Friday, July 27, 2012

Apple's iPhone margins hit 58 percent, nearly double iPad's

The company posts gross margins of between 49 percent and 58 percent on U.S. iPhone sales, compared to 23 percent to 32 percent for its iPad, according to a court filing.

Although Apple's iPad stole the show in the company's latest earnings report, its iPhone is the breadwinner.
Between April 2010 and March 2012, Apple was able to secure gross margins of 49 percent to 58 percent on U.S. iPhone sales, according to Reuters, which obtained the data from court documents unsealed yesterday and filed in the U.S. District Court for the Northern District of California. Apple's iPad, on the other hand, generated gross margins of 23 percent to 32 percent between October 2010 and March 2012.
Apple does not provide gross margin figures on individual products, deciding instead to share it on a companywide level. However, the company has revealed many more details about its business in court filings, including how it generates such healthy profits.